How did we get into the shoe market?
Shoe culture has always been apart of our lives. We live and breath shoes. Here
at FAX we believe that this craft is under attack from counterfeit luxury
shoes. These illegitimate shoes are destroying trust within the resale market.
More than 50% of luxury goods sold over ecommerce is unauthentic or counterfeit.
This leave the everyday people at risk of being scammed.
Our Mission
"Fax is revolutionizing the luxury athletic shoe market by offering a secure and seamless
platform for trading genuine footwear, thereby eliminating the risk of inadvertently
acquiring counterfeit products. Utilizing cutting-edge authentication technology, Fax
ensures that each shoe is meticulously verified for its authenticity. Our user-friendly
mobile application streamlines the process, paving the way for significant industry
transformation.
In addition to fostering a trustworthy marketplace for buyers, Fax empowers shoe sellers
with invaluable trading insights and advanced tools, enabling them to optimize their
transactions for increased profitability. As a game-changing solution in the footwear
industry, Fax is committed to eradicating the counterfeit market and establishing a
reliable ecosystem for high-end athletic shoe enthusiasts." - Founder & CEO Nick Rogge
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